Digital Marketing Tools That Every Business Needs
The marketing environment has changed, and the traditional methods of reaching out to the target market using brochures and door to door selling are no longer that useful. The advantage is that these methods were clear-cut and straightforward, and they rarely changed, so all companies had to do, was invest in them and wait for results. A vital fact to state is that digital marketing is the next innovation in the marketing space since having an online presence is no longer a luxury of just a few businesses, but it is a must for every business. An amazing fact to note is that digital marketing is a multifaceted marketing method that encompasses many digital tools and the use of the various tools depends on the type of business and the target audience.
An undeniable true fact is that among the many digital marketing channels, there are some popular ones such as email marketing whereby companies perform lead generation to get the contact information of clients and then request for permission to send them updates and other information via email. It is one of the most used digital marketing tools and has been proven to have a return on investment of up to forty-three percent. An amazing fact to note is that businesses that have an in-house digital marketing department mostly use this method and the facts show that these companies reported an increase of rating by 66%.
Pay-Per-Click (PPC) Advertising is used to deliver highly targeted traffic of potential customers within a short period. The disadvantage with this method is that it is capital intensive and the more a business invests in it the better the results. The reason as to why the costs are high is because there are separate charges for bidding and placing adverts and in the customer acquisition. This method depends on the use of keywords to target potential customers and optimizing the visual and contextual information in the advertisements.
Search engine optimization is also another online tool that involves several activities such as making use of on-page and off page optimization, keyword search, organic link building and link-able assets creation. The use of these methods ensures that potential customers find the business once they do an online search for the particular business or service.
Display advertising involves the placement of third party advertisements on forums, blogs and other websites that have many views. The presentations can take various forms such as boxes, banners, interactive ads, interstitial ads, video ads, overlays and other similar ads linked to a landing page or website. The upside of this method is that they create greater brand awareness and generate highly targeted traffic that increases the customer conversion rate, which leads to more sales or leads.
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